Franchise Marketing
Browse through these Franchise Marketing articles for marketing tips, research and analysis that could help your franchise generate even greater revenue.
Market Research and Potential Franchisees Part 4
Mini-surveys Another common misconception is that surveys need to be designed in such a way that some sort of statistical significance will result from it. This is not entirely false, having quantitative data is important in that it helps to strengthen business decisions. However, qualitative data should not be disregarded. Qualitative data con...
Published May 04, 2009
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Market Research and Potential Franchisees Part 3
Market (Environmental) Analysis First and foremost, it will be a good idea to start some general research on the national economy and on the industry of your choice. Questions like the overall economic condition (i.e. Is it a time of recession or is it a time of economic boom?) and the prospects for growth (i.e. Is the industry experiencing inc...
Published May 04, 2009
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Market Research and Potential Franchisees Part 2
Market Research and Potential Franchisees Part 2 Posted Jul 10, 2008 Market Research “Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party.” – Jimmy Buffett This is the first and most crucial step when contemplating franchising opportunities. Anybody who has experience in t...
Published May 04, 2009
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Market Research and Potential Franchisees Part 1
The prospect of franchising is an enticing one. Investing into an already-built business model eliminates many of the obstacles that entrepreneurs run into when starting a business from the ground up. Finding a location, negotiating lease terms, hiring reliable contractors, these are all taken care of when one buys into a franchise model. Adding...
Published May 04, 2009
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Franchibots!? Beware, they move fast and eat away at your franchise!!
This term was coined by the creative team at Linx Media while they were working on a large e-marketing project for a client. More and more franchises are moving towards correlating their marketing campaigns online and in-store. If you are not utilizing your web portal to measure the effectiveness of your marketing campaigns and are not able to ...
Published May 04, 2009
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Understanding Your Customers: The Franchise Model
There is a Chinese proverb which states, “If you do not know yourself or your enemy, you will always lose.” Although this proverb dates back to Ancient China, it is still relevant when applied to today’s business world. Perhaps a modern business translation of this proverb would be something like this, “If you do not know yourself or your custom...
Published May 04, 2009
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Market Research Made Easy for Franchisors!
If you think market research necessarily requires large investments spent on statistical software and hiring professional field representatives and research analysts, then you’re wrong. While the mentioned investments can yield insightful market intelligence, but market research can also be carried out in a much simpler and affordable method whi...
Published May 04, 2009
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